Exhibitor Info

Exhibitor Success & ROI Center

ARRM’s Exhibitor Success & ROI Center is your complimentary, on-demand, 24/7 exhibiting knowledge resource, provided by the association to its exhibiting partners. With countless proven-effective trade show productivity resources from national consulting firm Competitive Edge, you’ll find answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.  Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead.

How to Safely & Successfully Re-Enter the Live ARRM Annual Conference Webinar

COVID-19 turned in-person exhibitions on their ear. This webinar will walk through how exhibitors can prepare and pivot for the ARRM Forward Annual Conference, to be held July 13-14, 2021.

Ask the Expert: Jefferson Davis

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COMPETITIVE EDGE CONSULTING

'HOW-TO' EXHIBITING RESOURCES

Planning to Win: Exhibiting by Objectives – How to Set Achievable Exhibiting Goals

There are basically two ways to exhibit; Exhibit by Objectives or Exhibit by Hope. Renting floor space, sending your booth, equipment, products, literature and staff and hoping that things work out is Exhibiting by Hope. This is one of the primary reasons many companies don’t reap maximum benefit from tradeshows.


Exhibiting by Objectives is the process of identifying your best reasons for exhibiting, converting those reasons to SMART goals, developing plans for execution, and measuring results.

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High-Impact Pre-show Marketing – How to Identify and Attract Enough of Attendees to Your Exhibit

Successful exhibitors know that the competition for the attendee’s limited time on the exhibit floor is fierce. To get their fair share of booth traffic they do not just rent space, show up and hope people find them. They use targeted pre-show marketing to get “in the mind” and “on the agenda” of the right attendees before the show opens.

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Your exhibit plays a critical role in your exhibiting success. It’s where your prospective customers learn what you are all about. It’s where your staff lives for a few days. It communicates your identity. It can differentiate you from the competition and make you stand out in the crowd. It can draw visitors to your booth like bees to a flower. A well designed exhibit makes a huge difference in the overall effectiveness of a show.

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A Worthy Destination - How to Design a More Effective Exhibit

Whether your exhibit ends up as an investment providing a solid return or simply an expense will come down to the people staffing your exhibit. When you strip away all the lights, sounds, products, and exhibit architecture from the exhibit floor, you end up with an industry specific marketplace where people meet face-to-face to talk and do business. And only your staff can talk and do business.

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Staffing For Success

Closed-Loop Lead Management – How to Capture Higher Quality Leads & Convert More to Sales

For most exhibitors, the real product of a tradeshow is leads and most companies exhibiting return on investment is tied up in their leads. Knowing this you would think all exhibitors follow-up on their leads. Not so. Exhibition industry research finds that 87% of leads captured at a tradeshow are never effectively followed-up. This is a huge problem costing exhibitors hundreds of millions of dollars in unrealized business opportunities. It also presents a great opportunity for exhibitors who do follow-up.

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The question is “Are you getting a return on your exhibiting investment?” For most exhibitors, the answer is either “we don’t know” or “no”. When it comes to investing human and financial capital, both of these answers are unacceptable. The primary reason why many exhibitors answer this way is the lack of an exhibit measurement process.

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Exhibit Measurement Made Easy – How to Measure Exhibiting Results & Return on Investment