Exhibitor Success & ROI Center

In partnership with Competitive Edge

ARRM’s Exhibitor Success & ROI Center is your complimentary, on-demand, 24/7 exhibiting knowledge resource, provided by the association to its exhibiting partners. With countless proven-effective trade show productivity resources from national consulting firm Competitive Edge, you’ll find answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.  Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:

1. WATCH Live & Re-playable Exhibitor Webinar:

Defining & Delivering Your Attendee Value Proposition: The Master Key to Attracting More Attendees to Your ARRM Exhibit

This webinar is designed to help exhibitors understand how to better align their exhibit experience and messaging with the needs of conference attendees to drive more attendees to their exhibit, and deliver more value.

Topics Covered Include:

  • The top three reasons people attend tradeshows 
  • How tradeshow attendee behaviors have changed
  • Why you must align your exhibit with one or more of their reasons to succeed
  • How to analyze your products or services to find your value proposition
  • A proven-effective messaging template to communicate your value proposition
  • Why pre-marketing your exhibit is must-do 
  • How to create a more interactive attendee experience in your booth 

Webinar includes a downloadable custom participant planning workbook.


Date: Thursday, April 23

Time: 1:00 - 1:45 p.m.

2. READ “How-to” Exhibiting Articles: 

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today.  Just click the topic below and start reading. Be sure to forward to your entire exhibiting team. Articles will be published throughout the lead-up to the Conference.

3. “ASK the Tradeshow Expert” Email Q&A:

ARRM has made special arrangements with Jefferson Davis of Competitive Edge, America’s leading tradeshow productivity expert. ARRM exhibitors can submit questions on any exhibiting topic. Mr. Davis or one of his team of experts will respond within 24-48 hours. Q&A will be opened later in March.